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  • Inside Tech
  • September 2025

Transforming a loss-making affiliate programme

Inside Tech is a UK-based retailer specialising in fully customisable PCs for consumers and businesses

Transforming a loss-making affiliate programme

The results

Within the first month of working with Revil8, Inside Tech experienced exceptional results. Switching from a retainer model to a performance-based pricing model not only reduced fixed costs but ensured any spend correlated with results. Now, the programme looks slicker and more professional. But, above all, it runs with minimal internal oversight and frees up the Inside Tech team to focus on other aspects of the business.

620%

increase in revenue

£18,337

revenue generated in month one

£224.88

commission cost (plus Revil8’s performance fee)

£2,000+

net return (shift from a monthly loss)

The challenge

Inside Tech had a live affiliate programme - but it wasn't performing. Even worse, it was costing them money without any measurable growth or a clear return. Visibility was limited and incentives were misaligned.

Changes were needed to make it profitable, provide commercial transparency and build a performance-led structure that could scale sustainably.

A trusted industry connection recommended Revil8, and after an introductory call where the performance-pricing model was discussed, Inside Tech decided to make the switch.

The solution

We conducted a full review and audit of the programme, and assessed the performance and result of current partners, identifying inefficiencies, and where better performing partners could be utilised.

Using our knowledge, expertise and industry contacts, we introduced market leading partners in different affiliate fields, including sub-networks, cashback platforms and Buy Now Pay Later partners.

In doing so, we established a commercially transparent model where spend was directly tied to results. This meant incentives were aligned on both sides and a framework was created that would allow efficient scaling.

Case study FAQs

How did Revil8 improve Inside Tech’s affiliate programme performance?

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Revil8 rebuilt the programme with a performance-led model, introduced new partners and optimised the commercial structure. This resulted in immediate revenue growth and a shift from a monthly loss to measurable revenue.

What results did Inside Tech witness after switching from a retainer model?

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In just one month, the programme generated more than £18,000 in revenue from less than £225 in commission costs. Revenues increased by around 620% and performance continued to scale across the year.

Why is a performance-pricing model so effective for affiliate programmes?

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Performance-based pricing aligns incentives and ensures spend is tied to results. It also removes unnecessary fixed fees. This makes it ideal for scalable and cost-efficient growth.

Can Revil8 work with an existing affiliate programme?

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Yes. Revil8 often audits and takes over existing programmes - just like we did with Inside Tech.

How quickly can Revil8 deliver results?

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This will depend on individual factors, but most clients see an uplift within the first 30-60 days. As new partners and optimisation layers are introduced, further growth occurs.